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MARGIVIO

MARGIVIO

Smarter Pricing. Better Profits.

Profit and pricing tools for online sellers in the US, UK, Canada and Australia. See what you really keep from every order once fees, shipping, discounts and advertising are paid.

Open the E-commerce Profit CalculatorFind your selling price

Free to use. Amounts in USD, GBP, CAD or AUD, excluding tax.

Calculators you can use now

  • E-commerce Profit Calculator

    See net profit and margin per order after fees, shipping, discounts and advertising. Includes a target price, break-even ROAS and a three-scenario comparison.

  • Selling Price Calculator

    Enter the net profit margin you want and get the lowest selling price that reaches it, with a cost breakdown and a comparison with your current price.

  • Markup Calculator

    Calculate markup and gross margin from cost and price, or find the price for a target markup or margin. See why 50% markup is not 50% margin.

  • Discount Profit Calculator

    See how a discount changes profit per order and margin, and how many extra orders you need to keep the same total profit.

  • Break-even ROAS Calculator

    Find the ROAS and maximum cost per order you need to break even on advertising, and compare them with your actual ad results.

Why sellers use MARGIVIO

  • Every cost in one place

    Product cost, shipping, packaging, platform and payment fees, discounts and advertising — all in a single per-order calculation.

  • Transparent formulas

    Each step is explained, from customer payment to net profit, so you can check how every number is calculated.

  • Price for the margin you want

    Work backwards from a target margin to the selling price you need, with your discount and fees taken into account.

  • Private and fast

    Calculations run in your browser. No sign-up, and nothing you enter is stored on our servers.

What the profit calculator includes

The E-commerce Profit Calculator subtracts these costs from the customer payment to show net profit and margin per order. It also shows a target selling price, break-even ROAS and a three-scenario comparison.

Not included: sales tax, VAT, GST, income tax, currency conversion and fixed overheads.

  • Product cost
  • Shipping and packaging
  • Platform fees (% and fixed)
  • Payment processing fees (% and fixed)
  • Discounts (% or fixed amount)
  • Advertising (per order or % of revenue)
  • Your own additional costs

Coming later

These tools are planned and not available yet.

  • Break-even calculatorPlanned

    Find how many orders you need to cover fixed costs.